How to operate a profitable small business

Starting your own business

Things you should consider before starting your own small or medium business. Dont neglect any of these factors.

  • Pros and Cons of Business Ownership
  • Entrepreneurial Characteristics
  • Business Feasability Study
  • Legal and Accounting Issues
  • Business Name and Style
  • Liability and Contracts
  • Regulatory Compliance
  • Employees
  • What Plan is Right

  • Business Plan


Main aspects of marketing and generating revenue. Pay close attention to this factors and you will soon operate a profitable business.

  • Target Marketing and Customer Needs
  • Competative Marketing
  • Marketing Planning
  • Common Marketing Mistakes
  • Advertising and Promotion
  • The Database
  • Marketing Budget and Madia Plan
  • Selling Skills
  • Custommer Service and UX

  • Marketing Plan


Finance and resource measuring. We cant stress out how important it is to have a well build financial measuring processes.

  • Financial Managment
  • Bookkeeping Basics
  • Understanding Financial Statements
  • Balance Sheet - Income Statement
  • Setting Goals
  • Measuring Results
  • Extending Credit
  • Selling Skills
  • Receivables Managment

  • Excel Spreadsheets


This section is broad and can be verry different depending on each business area. Regardless you must pay attention to:

  • Operational Activities
  • Creating Effective Web Sites
  • Employee Relations
  • Contingnency Planning

Communications and VOIP

Telecomunication technology is expanding rapidly and most businesses are transfering from legacy PBX communicaions to VOIP.

  • Budget Friendly
  • Easy to Move
  • Fast Setup
  • Can be Used on Mobile
  • Real-time Monitoring
  • Integrated Contacts
  • Extension Grouping
  • Forwarding and DND

  • VOIP Explained

Included Resources

The incuded resoures are free to use. Feel free to download them and enritch them as you are expanding your business.

  • Business Plan
  • Marketing Plan
  • Profit and Loss Projection
  • Cash Flow Projection
  • Variance Analysis
  • Competative Analysis
  • Media Plan
  • Sales Call Sheets
  • VOIP for Business Expained

  • View All Resources


The Small Business Planner has been a valuable website for the start up of my business. The author's clear, concise and to the point writing style allowed me to get the key points and save time doing so. As a startup, our time is our most valuable asset and the author well understands that. He has an excellent grasp of running a small business, especially when it comes to marketing, sales, and VOIP communications Steve Pallen

Testimonial 1
President, Research and Development, E-Metrotel

As a life-long entrepreneur, it was refreshing to finally have a user's guide to starting and operating a small business. The author looks at all facets of operating a business and breaks it down into small digestible pieces. This effective tool can be used by starting at the front cover or jumping right into any section, such as the excellent piece in Operations that focuses on creating effective web sites. One of the great qualities of The Small Business Planner is that the lessons can be implemented in any business; manufacturing, retail, service or the Internet. A must read for anyone starting a business or entrepreneurs who are looking for a refresher. Mark Young, MBA '97 U of T

Testimonial 2
President, Canadian Golf Tours Inc

The tips from the marketing section of the book such as budgeting and developing a strategy were invaluable for my business. The finance section was also so important as it made me realize how crucial measuring results on paper can be in making or breaking a seemingly successful business. I would highly recommend The Small Business Planner to anyone in the contracting business. John Anderson

Testimonial 3
Electrical Contractor

In The Small Business Planner, Larry has provided all the tools necessary to help you market and promote, administer and track your business. The concepts are clearly explained and interspersed with his personal experiences, which make it easy to understand. This is a MUST read for those thinking of starting a small business and for those actively operating one. Rick Scull

Testimonial 4
Canadian Resurfacing Services Inc.

At the beginning I was sceptic about this website, since it sugested that I learn too many things before I even star my business. So I rushed and went "on the go" with almost every aspect covered here. It was untill my company started growing, that I realized my mistake and came back. It is a usefull guide and with the latest VOIP addition helped me stay on top of my business. Kate Willson

Testimonial 5
"Zavivki" online store